How Birl Works?

Birl’s single-button resale program offers your supporters a best-in-class user journey, without the operational and technological complexity of doing it yourself.

  • 1. Seamless Store Integration

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  • 2. Increase Customer Conversion

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  • 3. No Additional Operation Required

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Why Birl?

Ready to upgrade? Find the Birl button on the product pages of items you’re eyeing. Click it to trade in your old favorites—whether they’re bought straight from us or bought elsewhere. Your closet will thank you!

01

Get Your Credit

Cha-ching! Earn instant credit toward your next purchase and enjoy a free shipping label to send your item back. Feeling generous? Commit to a higher spend and get even more credit.

02

Resale and Recycling

Your trade-in gets a second chance at life through a premium clothing reseller. If it’s not fit for resale, don’t worry—it’s either ethically recycled or upcycled by one of our approved partners. Sustainability has never been this stylish.

03

Free & Easy Returns

Your customer chooses from a selection of free digital labels, packs up their item, and takes it down to the local drop off point. The process couldn't be easier.

04

Birl handles everything for you

Your customer's trade-in is then sent directly to a premium clothing reseller, who process and sell the item on your behalf. Birl then refunds a percentage of the gross sale back to you, offsetting the credit given.

05

Zero-to-landfill commitment

If your customer's item is unsuitable for resale, it is ethically recycled or upcycled by one of our approved partners. We are committed to a zero-to-landfill policy.

06

Key benefits for brands

Incentivise your customer to keep shopping direct

Increase your average order value & conversion rates

No additional operational or tech resources required

Quick & easy to install, with continued premium support

B Corp Certified

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Ready for Resale?

Discover how Birl can make it happen in just a few hours.

Get Started